The Lighting Industry’s €3 to €300 Opportunity

This episode asserts that the lighting industry is making a costly error by focusing solely on energy efficiency rather than the vast potential of enhancing human output.

It introduces the 3-30-300 rule, a real estate metric showing that salaries and personnel costs (€300) far outweigh utilities (€3) — yet the industry primarily innovates within the minor energy category.

Good light, which mimics natural light to synchronise the biological clock, improves occupant alertness, concentration and cognitive performance. By shifting the emphasis from minimal savings to creating value through human health and well-being, the sector can move past price pressure and capitalise on the substantial €300 cost category.

All episodes: https://open.spotify.com/show/1BJk7BpHwWBUVsf5c7fFyz