Smart Cities

Cree Brings TrueWhite Technology to Outdoor Lighting Applications

Cree, Inc. extends its Cree Edge™ High Output (HO) LED luminaire series with TrueWhite® Technology to bring industry-leading 90 CRI color quality and performance to outdoor lighting applications. The high-performance luminaire delivers superior color rendering with unprecedented high-output 5000K…

Published by LED professional ·

LED professional

“In the automotive dealership industry, we depend on our ability to beautifully display vehicles where customers make their first impressions - on the front line,” said Scott Gruwell, general manager, Courtesy Chevrolet. “Cree understands the sales benefits of dramatically enhancing curb appeal with more vivid colors, allowing us to keep selling cars long after dark. With the introduction of the Cree Edge HO TrueWhite luminaire, dealerships get remarkable color quality without having to compromise on energy and maintenance savings, helping to improve the bottom line.”

Utilizing Cree’s Automotive FrontlineOptic™ technology, the Cree Edge HO TrueWhite luminaire precisely delivers light on the front row of a car dealership’s inventory, improving the appearance of the property’s highest-profile area and enabling auto dealers to use one Cree Edge luminaire to replace up to four metal halide fixtures typically needed on each pole to properly illuminate the front line. Compared to metal halide fixtures that can lose up to 40 percent of their initial light output after just one year of operation, the Cree Edge HO TrueWhite luminaire delivers both consistent light output and superior color quality while using 70 percent less energy. The new luminaire is covered by Cree’s industry-leading 10-year limited warranty.

“Cree engineered the Cree Edge HO TrueWhite luminaire to provide a no-compromise, high-output luminaire that offers enhanced color quality, improved illumination performance and greater reliability with a decade of virtually maintenance-free operation, all in one revolutionary luminaire,” said Greg Merritt, Cree vice president, marketing, lighting.

The Cree Edge High Output TrueWhite LED luminaire is sold through Cree lighting sales channels. Please visit www.cree.com/lighting/EdgeHO to learn more.
For additional product and company information, please refer to www.cree.com/lighting.

About Cree:
Cree is leading the LED lighting revolution and making energy-wasting traditional lighting technologies obsolete through the use of energy-efficient, mercury-free LED lighting. Cree is a market-leading innovator of lighting-class LEDs, LED lighting and semiconductor products for power and radio-frequency (RF) applications.
Cree's product families include LED fixtures and bulbs, blue and green LED chips, high-brightness LEDs, lighting-class power LEDs, power-switching devices and RF devices. Cree® products are driving improvements in applications such as general illumination, electronic signs and signals, power supplies and solar inverters.

Did you like this article?

Share this article

You could also like this

Smart Cities

Smart City Lighting

LEDprofessional Review (LpR) – Sept/Oct 2026, Issue#117 Smart lighting is shaping the future of connected cities. This issue explores the technologies, standards, and real-world projects driving that shift—from data-driven public lighting and interoperable infrastructure to Prague’s Dvorecký Bridge. An interview with TALQ Secretary General Simon Dunkley and insights into human centric lighting round out the issue, connecting urban innovation with the needs of people.

Smart Cities

New CIE Technical Report CIE 258:2026 – Adaptive Road Lighting

The Technical Report is about the following: Reducing energy consumption and greenhouse gas emissions while maintaining road safety and limiting the environmental impact of artificial light are increasingly important considerations in road lighting design. Adaptive road lighting (ARL) can help…

Smart Cities

LUCI and TALQ Join Forces to Advance Sustainable, Interoperable Urban Lighting

The TALQ Consortium, a global standardization body enabling interoperability in smart cities, and the LUCI Association, the international network of cities on urban lighting, announced their collaboration to support cities on their path towards more sustainable and interoperable street lighting.…

Smart Cities

Photometric Design for Solar Street Lighting: From Wattage to Road Performance

In many solar street lighting tenders, luminaires are still compared by wattage. A buyer may request a 40 W, 60 W or 100 W solar street light, assuming that a higher wattage automatically means better road lighting. Yet wattage only describes electrical input. It does not define road visibility,…

LuminusEdison optoLTF TechnologyLoreos

The latest Press Releases

Explore All

Stay current with our monthly Update from the lighting industry

LEDprofessional Newsletter

You will receive a confirmation e-mail. Unsubscribe anytime.