Elevate Your Expertise: The LIA’s 2025 Courses Turn Sales Specialists into Trusted Advisors

Launching in January 2025, these tailored learning solutions are focused on helping sales specialists transition into sales engineers, combining technical knowledge with strategic selling techniques to meet the demands of today’s competitive lighting market.

Designed for professionals in the lighting sales sector, it aims to provide delegates with the skills to understand and address customer needs effectively. It will enable attendees to communicate the features, advantages, and benefits of their products. It will help sales teams develop confidence working with engineers, designers, and contractors and build expertise in system-level lighting projects and emerging technologies.

After attending this new training course, attendees will be trusted advisors for complex lighting solutions, being able to handle objections and be confident in negotiations, having gained solution-based selling techniques to deliver bespoke projects.

This course brings part of The LIA’s trusted Certificate Course into the modern era, providing a flexible learning approach designed to fit around your schedule. Supported by The LIA’s Profession Map, you can tailor your journey to suit your career goals.

Course Options:

• Identify And Understand Your Customers
  (Normal Price: Member £350 | Non-Member £550)
• Planning, Presenting and Closing
  (Normal Price: Member £350 | Non-Member £550)
• Combined Course Package
  (Normal Price: Member £495 | Non-Member £795)

Spaces are limited, so this Black Friday, secure your place with an exclusive 25% discount on listed prices, and take the first step toward transforming your career.

Visit The LIA’s website to learn more and register your interest to attend – https://www.thelia.org.uk/product/combined-sales-course-package.html

Start 2025 as a leader in the lighting sales profession. Don’t just sell, engineer success.