Philips Electronics Launches eW Cove MX Powercore, an LED Alternative to Fluorescent Cove Lights

Developed by Philips Color Kinetics, eW Cove MX Powercore delivers unmatched light output for LED cove lighting fixtures. This high-performance fixture meets or exceeds the performance of T5HO or 2-lamp T8 fluorescent strip lights.

eW Cove MX Powercore is the first white-light, line-voltage LED fixture to integrate auto-switching technology. Auto-switching automatically detects and adjusts to line voltages of 100, 120, 220 - 240, and 277 VAC. This allows for a simplified installation, operation in a variety of locations, while also eliminating miswiring. 
 
Additional eW Cove MX Powercore features include:
• Superior binning - Advances to Philips proprietary Optibin® binning algorithm exceed American National Standards Institute (ANSI) Chromaticity Standard C78.377A for color consistency and uniformity, effectively eliminating hue variation across LED sources, fixtures, and manufacturing runs. eW Cove MX Powercore is two times more precise than the standard set forth by ANSI.
• Deep dimming - Enhanced DIMand® technology offers dimming down to 1%. eW Cove MX Powercore is compatible with many electronic low voltage (ELV) dimmers.
• Improved total cost of ownership - With an efficacy of 52.7 lumens per watt, long useful life, low energy consumption and low maintenance requirements, eW Cove MX Powercore offers a lower total cost of ownership than dimmable fluorescent linear sources used for typical cove applications.
• ENERGY STAR listed - By meeting the strict efficiency and performance criteria set forth by the U.S. Environmental Protection Agency and the U.S. Department of Energy, eW Cove MX Powercore (110° x 110° beam angle, 3000 and 3500 K only) has earned the ENERGY STAR
• Title 24 certification - Exceeding the efficacy target of 40 lumens per watt for high efficacy luminaires, eW Cove MX Powercore has received Title 24 certification from the California Energy Commission
 
eW Cove MX Powercore delivers more than 600 lumens per foot and is available in four color temperatures, ranging from a warm 2700 K to a cool 4000 K, four solid colors (Blue, Green, Amber, Red), and a wide beam angle. Additional beam angles (medium and narrow) will be available in the second quarter of 2010.
 
About Philips Color Kinetics:
Philips Color Kinetics transforms environments through dynamic and more efficient uses of light. Its award-winning lighting systems and technologies apply the benefits of LEDs as a highly efficient, long lasting, environmentally friendly, and inherently digital source of illumination - reinventing light itself as a highly controllable medium. Headquartered in Burlington, MA, USA, Philips Color Kinetics is the leading center of innovation and product development for Philips' global LED lighting systems business. The organization also enables widespread adoption of LED lighting through OEM partnerships in diverse markets. More information is available at http://www.colorkinetics.com.

About Royal Philips Electronics:
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.