Tom Dixon and Prolicht Collaboration Leads to a New Lighting Range - CODE

Tom says: 'For the past year, we've been obsessed with printed circuit boards (PCBs). So flat, so efficient, and so very luminous! Our collaboration with Prolicht started high in the mountains of Innsbruck where we shared our first thoughts on a Minimal Track System that would attempt to remove the superfluous and reveal the light engine in all its naked glory.'

Walter Norz, Prolicht CEO adds: 'It was amazing how quickly the connection with Tom and his team started. From our very first meeting, the sparkle of creativity was there, and we all immediately felt an urge to start something together. Our first joint adventure, CODE, represents the epitome of our collaboration: something neither of us could have done without the other. Two different backgrounds and complementary skills merging to create the perfect product.'

CODE is an LED track system which combines Prolicht's expertise in technical lighting engineering with the discernible Tom Dixon design and aesthetic. It utilises bare LEDs on circuit boards that can be used to create thin strips, delicate chains and continuous columns of light. CODE has three LED light sources: Dot, Dash and Grid. These elementary shapes of round, square and line form the basis of a kit-of-parts, which allow infinite possibilities to design graphic lighting sculptures. Tom says: "The mystery to us was why so much time and effort had been expended hiding and minimising these extraordinary boards that have become so ubiquitous. We wanted to get to the essence of modern light, which has so swiftly moved from incandescent electrical to pure electronics, transforming the way we are able to illuminate and radically reduce our electricity consumption at the same time. The question was how we could expose and explain the simple and intricate beauty of the circuit board and strip away any peripheral decoration or structure."

Through this strategic partnership, Prolicht will also be able to offer fully customised solutions on the existing Tom Dixon lighting range, including best-selling families MELT, MIRROR BALL and COPPER. Walter Norz says: 'In practice this means that a customer who requires 200 Melt lights for his/her project with 20-metre long cables or with a cool white high-powered LED or with a specific driving system can order these through Prolicht. The configuration options are endless.'

CODE will be available in Summer 2020.
To pre-order, please contact omega@prolicht.at   
All project inquiries: contracts@tomdixon.net

About Tom Dixon:

Established in 2002, Tom Dixon is a British luxury design brand which is represented in 90 countries and employing 250 people world-wide. Specialising in furniture, lighting and accessories, Tom Dixon has hubs in London, Milan, Hong Kong, London, Los Angeles, New York, Tokyo and Hangzhou. With an aesthetic that is intrinsically inspired by the brand's British roots, the products are internationally recognised and appreciated for their pioneering use of materials and techniques.
Founder and eponymous Creative Director Tom Dixon is a restless innovator who rose to prominence in the mid-1980s as a maverick, untrained designer with a line in welded salvage furniture. While working with the Italian giant Cappellini he designed the widely acclaimed 'S' Chair. In the late 90s Tom became Creative Director at Habitat and rejuvenated the brand while maintaining Terence Conran's vision of enriching everyday life through simple, modern design.  In 2001, Tom was awarded an OBE by Her Majesty the Queen for his services to British design. In 2014 he was awarded 'Designer of The Year' at Maison & Objet, Paris. In 2019, he received a silver medal for Best Garden at the RHS Chelsea Flower Show and in the same year, was awarded the prestigious London Design Medal at the British Land Celebration of Design Awards. Tom is one of the industry's most feted British designers and is internationally heralded as a significantly original talent.
Launched in 2007, Design Research Studio, the design and innovations agency at the heart of Tom Dixon, continue to create extraordinary spaces globally. Recent projects have included reimagining the modern cruise experience for Virgin Voyages on their first ship, re-inventing the layout and interior of The Pullman Hotel in Bercy, the iconic Drugstore Brasserie on Les Champs-Elysees, Paris and designing The Manzoni in Milan, Tom Dixon's first European hub which acts as a restaurant, shop and office all in one. In 2018, the brand relocated its headquarters – Coal Office - to London's King's Cross, which was a significant step for the business. Coal Office operates as an office, shop, workshop and restaurant all under one roof and is located in the affluent shopping destination, Coal Drops Yard.
Best-selling products such as Beat, Melt, S-Chair and Wingback are instantly recognisable and have been acquired by the world's most famous museums including the Victoria & Albert Museum, London; MOMA, New York; and the Centre Pompidou, Paris. Latest additions to the brand's range, such as the Fat chair, Spring lights and Swirl accessories are quickly gaining momentum and reiterate Tom's status and significance in the design world.
In 2019, Tom Dixon opened his first hub in Hangzhou, China and the new decade introduces a continued expansion into Asia, with more shops opening later in the year. - tomdixon.net

About Prolicht:

Founded in 1993 by Walter Norz, a creative engineer who since then is the soul and spirit of the company, Prolicht is one of the world's leading architectural lighting manufacturers, based in the Tyrolean Austrian Alps, active in more than 80 Countries with a team of 250 passionate employees worldwide.
Prolicht ambition is to offer lighting and architecture professionals the complete sets of tools and knowhow needed to create the desired atmosphere in any chosen space, thanks to a unique capability of personalization in every detail of each lighting fixture.
Merging high technology and handcrafted production, with its outstanding configuration competence, Prolicht is active in all segments of interior lighting, being one of the preferred partners for top brands and most important projects in retail, hospitality, residential and office lighting.
Within Prolicht offer, complete range of technical solutions for any architectural lighting need is completed by a variety of unique families, designed to merge high-tech solutions and innovative style, aesthetic with high lighting performances, such as the Snooker with its G-lift system or the Sign Diva family of panel LED pendants.
The extraordinary flexibility of the production plant based in Innsbruck neighbourhood, with the perfect mix of mass production, bespoke attitude, CNC "one-piece flow" flexible setup and artisanal expertise, has been the key to boost Prolicht cooperation with top level personalities in the design world.
The collaboration adventure started in 2006 with Zaha Hadid for the Phaeno Wolsburg science centre, and since then was reinforced by the achievement during the years of many product design prizes, such as IF Awards and the Red Dot Design Awards recently received for the Invader and for the Hangover, to find today its highest peak with the new projects opening with Tom Dixon. -  www.prolicht.at